Marketing Unplugged..:)

                                            Marketing Unplugged

                                                                                          

The session by Mr. MK Chandrasekar was a class apart. He is a very down to earth and joyful person. Mr. MKC made the whole ambience lively. It was a laughter therapy for all the students. But with that he also gave us a deep insight about marketing as well as life.

He started by asking a very simple question to the audience, “Who are you?”

Before getting to know anyone else we should be aware of ourselves, our strengths and our weaknesses. He said, “It is all right to be confused as everyone at some point of their life feel confused.” But one should try to learn from whatever he/she is doing. Don’t learn for a job rather; learn the job, because when you learn the job properly, only then you become a professional.

There is a learning cycle in every process. First we ignore a subject, and then when we start paying attention to it, we become aware of that subject. As we find the subject to be of relevance to us, we develop the interest to learn about it and if we continue the process of learning about a particular subject, soon we become the expert of it

            “If you seek a job only for food then it’ll be a burden for you.”                                                

 So, do what you like, develop passion for your work, and be enthusiastic about what you do.

After bequeathing his advices for life her set out to reveal the success of marketing, which goes as follows:

The main factors contributing to the success of marketing of any product or service depends heavily upon three things, generation of an Idea or Ideas, how that idea is perceived by everyone else (especially the customers), the attitude by which it is taken into account and finally the key to success, the execution of the idea. No matter how great an idea is, if not executed properly then it can even destroy a brand’s image.

The new ideas should be well blended with the brand’s proposition. It should target the customers both internally and externally.

There is an equation of perception:

Unhappiness = Aspiration – Reliability

Hence, one should always see to it that customer’s aspiration about any products/services always matches with its reliability, only then the perception so formed will be positive.
While creating a brand, one should know how to create and use a character. It is important to know how to relate a personality with a brand. Also, while choosing any celebrity for being a brand ambassador one should see to it that the values and personality of that celebrity coincides with that of the brand. There should be an emotional connection between the brand and the customer. Visual instigation also plays a very important role in creating a brand value and for doing all this one needs to understand the core value of his/her brand and the business.

He also showed a lot of clippings of old advertisements as an example of how to choose brand ambassadors and how we can personify even a simple non living thing and use it to spread the message or the core value of our brand.

He winded up the session by one simple advice, “If you need to be on the top, you need to know the whole structure of your organization right from the bottom.”

After this, the students asked their queries which Mr. MKC handled very patiently and effectively.  This session with him was amazing. It helped the students to know what all things go in creating a brand and how it needs to be marketed.

-          Uditi Rawat