Why MBA? Are you a thinker or a doer? by Mr. M.K Chandrasekhar

 

The session with Mr. M.K Chandrasekhar was extremely lively and power packed. With an unmatched experience in the field of marketing and brand management, he took us to an altogether different level. He made us aware of the concepts underlying the basics of a management course. He started the session with a few simple questions “Who are you? “  And “Why MBA?” 

 He moved on to explain the various factors to be taken care of in an interview. An Interview is all about the tenacity and attitude one displays, and much less emphasis is given to the skills. He went on to ask about our aspirations in life and whether we were clear or confused about it. Most of us were in a confused state, but he said it’s alright to be confused as it’s a good sign and that’s the best way to be, for achieving something great in future.

He said, “Don’t learn to get a job, but digest what you learn and then move from learning for a job to learning the job”. Jobs are not to be taken for sustenance. They are to be understood and only when one learns about it, does it become a profession. He also said, “tell me, I’ll forget, teach me, I’ll remember, involve me and I’ll learn”. Learning is a continuous process, hence we should learn to grow. Growth should not happen materialistically, it should happen mentally. He explained how to think differently in each moment. Success and failure are both in our hands. The way one handles the situation makes all the difference.  It’s always better to have a “we will” attitude than an “I will” attitude.

 Mr.M.K Chandrasekar also showed a few advertisements which made its products to have a different outreach in the public. The way these advertisements promoted their brands and at the same time how they made an impact on the society as a whole was discussed. He explained the concepts of brand positioning and emphatic communication through them. He also gave a few anecdotes which taught us that not every time we will be treated in the best manner and we should learn to accept those with a positive smile always. 

Whenever we work for an organization we should sell ourselves first. He concluded the enthralling session by giving the example of a cobweb, and asked where each one of us would like ourselves to be positioned. At the end, he summarized it by saying “to be in the centre, be in the construction”. 

Ritika 
(Team Colloquia Member)